At Grund America, we strive to be part of the change and part of the solution in improving the lives of others. More than that, we hope to lead by example, inspiring others to live clean and to know even the simplest acts can change the world. At Grund, we extend our reach and impact by tending to our roots and global branches. It is through our dedication to quality products, our respect for the environment and our family-values that we are able to continually improve and expand our efforts. At the beginning, when creating bathroom rugs was such a simple seed of an idea, no one realized how it would take root and let Grund’s branches spread across the world, hopefully, passing on the idea of natural living on to others.

Through our dedication to quality, social responsibility, and family values, we strive to lead by example and be good stewards of our community! Here's how we #LiveGrund.

1. WE ARE A FAMILY COMPANY

We stay together in good and bad times. We support each other and help each other, as we believe we can do more together as a team than individually.

2. THE RESULT MATTERS, BUT THE ROAD TO IT MATTERS MORE

The methods and practices we employ to achieve our goals matter more than the final result. We act and work righteously and dutifully despite how the rest of the world functions.

3. QUALITY IN ALL WE DO IS AN ABSOLUTE PRIORITY

As we know only the best can withstand in a highly competitive environment, we approach our work from the prospective that we strive to be the best home goods manufacturer in the world. We do not compromise quality.

4. WE THINK POSITIVELY

Nothing is flawless, and we believe that the world can be changed for the better. We also believe in the good in every person and that honest work leads to a better future. That is how we approach our work every day.

5. WE DEAL WITH MUTUAL RESPECT

Each of us is equally important and deserve being treated with respect. In communication, we try to understand the other person's point of view and create harmonies in order to achieve every goal in mutual understanding.

6. WE ARE HONEST AND LOYAL

As we know, honesty is the best policy. We honor this commitment and we keep our promise. We also do not malign our company, as we are its inseparable part, and it would feel the same as if we were talking like that about ourselves.

7. WE PROVIDE OURSELVES ON SINCERE FEEDBACK

In order to improve ourselves and our work, we have to communicate openly and with respect toward each other. It is important to learn to accept feedback, not as an assault on ourselves, but as an attempt to improve company performance and further strengthen our position as a leader in producing high quality 100% organic home goods.

8. WE LEARN FROM MISTAKES AND WE DO NOT MAKE EXCUSES

Nobody is perfect, and we all make mistakes. What we learn from them makes us stronger individually, while also strengthening our company. 

9. WE WELCOME ANY INITIATIVE

In order to be stronger, we we welcome all ideas on how to improve and make our work enjoyable and fulfilling.

10. WE ARE SPARING AND WE KEEP IN MIND THE COSTS

We can only succeed in the long term if we do what we do at the lowest possible cost. Thus are mindful of every expense we consider, and its impact on our commitment to bring customers the very best products at the most reasonable costs.