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Live Softly. Choose Organic.

Our best-selling bath rugs are plush, planet-friendly, and designed to last you for years. Step into comfort with our signature organic cotton bath rugs, crafted without toxins and made to elevate your everyday.

Shop Bestsellers

At Live Grund, we believe in living softly and naturally with clean, sustainable comfort made from 100% organic cotton. We're proudly family-owned and women-run, with care woven into every detail.

Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders
4305kg
shipping emissions removed
That's like...
11021
miles driven by an average gasoline-powered car
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization
Sustainable • Organic • Cruelty-Free

Featured Products

New Arrival ~ New Arrival ~
Prague™ 100% Organic 6 Piece Bath Towel Set
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Prague™ 100% Organic 6 Piece Bath Towel Set$175.00 USD

These 100% organic cotton towels are weighted, absorbent and designed with all lifestyles in mind. Their organic qualities allow those with sensitive skin to dry off with ease w...

New Arrival ~ New Arrival ~
Organic Savannah™ Bed Sheets
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Organic Savannah™ Bed Sheets$200.00 USD$218.00 USD

DESCRIPTION CARE   Feel the amazing softness and quality of these luxurious white bedsheets. Made from 100% organic cotton, sleep well knowing you're bedding is com...

New Arrival ~ New Arrival ~
Sea Pines 100% Organic Throw Blanket
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Sea Pines 100% Organic Throw Blanket$128.00 USD

  Why is this the World's Best Throw Blanket? Transform your home into a cozy retreat with our Sea Pines Collection of ultra-soft, 100% organic cotton throw blankets. Expertly ...

Testimonials

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Pure Organic Difference

CERTIFIED ORGANIC | CHEMICAL-FREE | SUSTAINABLE

The GRUND Promise

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Certified Organic

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Superior Quality

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Eco-Friendly

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Guaranteed

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Grund Supports The Globe