GRUND was born with a true and sincere desire to change the world. To live clean and preserve the earth’s pristine environment.
Celebrating over 25 years and 25 million rugs sold
Live Grund’s products (pronounced Gr-oo-nd — live as in “to live,” not as in “live TV”) trace their roots back to 2014, when Grund America was founded in Charlotte, NC by Jiri Grund. Mr. Grund, who also serves as CEO of the Czech-based Grund company, leads one of Europe’s largest bath rug manufacturing and distribution businesses.
Today, under the leadership of Isabella Vasicko, Live Grund carries that legacy forward with a renewed focus on beauty, sustainability, and organic living. Isabella’s Czech heritage inspires her vision for the brand, weaving cultural depth into every collection and resonating with those who value authenticity and quality. Headquartered between Fort Mill, SC and Charlotte, NC, Live Grund continues to stand as a modern symbol of ethical, sustainable living.
Our Story, Our Promise
It began with a mission to raise awareness. To educate and be bountiful with our daily comforts because we truly believe the time is now and the vehicle for everyone. We envision a healthier world. One that has choices. One where its people are in control of what and how they live.
Live GRUND was launched fourteen years ago to create an intimacy with today’s consumer that was not yet obtained through traditional manufacturers. Our headquarters, in the beautiful Carolinas, was chosen due to its proximity to all things peaceful and pure. The beautiful mountains, pristine beaches and the heritage from small towns who have all gone on to inspire many of our collections served as the catalyst for a new kind of company. One that provides luxurious organic living while ensuring that conscious consumption is available to all. Live GRUND inspires our team to think beyond the boundaries and truly bring the best to everyone we touch.
