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GRUND was born with a true and sincere desire to change the world.  To live clean, preserve the earth’s pristine environment and keep forests, coral and animals from fading away.

It began with a mission to raise awareness, educate and be bountiful with our daily comforts because we truly believe the time is now and the vehicle for everyone.  We envision a healthier world.  One that has choices.  One where it’s people are in control of what and how they live.

GRUND America was launched six years ago to create an intimacy with today’s consumer that was not yet obtained through traditional manufacturers. Our headquarters, in beautiful North Carolina, was the chosen destination due to its proximity to all things peaceful and pure. The beautiful mountains, pristine beaches and the heritage from small towns who have all gone on to inspire many of our collections served as the catalyst for a new kind of company.  One that provides luxurious organic living while ensuring that conscious consumption is available to all. Grund America inspires our southern based team to think beyond the boundaries and truly bring the best to everyone we touch.

Thank you for visiting with us.  We hope you’ll choose to stay awhile.