Asheville Organic Cotton Non-Slip Bath Rug

$45.00 USD

Free shipping over $250
Carbon-neutral shipping with Shopify Planet
Add {cost} to support groundbreaking carbon removal technologies.

Why You'll Love It

The Asheville is the world's finest non-skid, eco-friendly, bath rug. It's thick, plush, and is a non-slip luxury organic cotton rug that will change the feel of your bathroom. 

This rubber backed bath rug was designed with safety combined with affordable luxury in mind. The certified non-slip rubber backing of the Asheville will keep you and your family safe. This rubber backed bath rug is also washer safe. In fact, All GRUND® Products are machine washable. 

Available in 4 sizes:

  • 17" x 24"
  • 21" x 34"
  • 24" x 40"
  • 24" x 60"

Do you prefer a 100% cotton reversible bath rug?

We have a 14-day return policy, which means you have 14 days after receiving your item to request a return for a refund. You will be able to return your items for store credit within 30 days of receiving your items. After 30 days, you will not be eligible for a return for a refund or store credit. Items sent back to us without first requesting a return will not be accepted. 

To return your items for a refund, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging*. You’ll also need the receipt or proof of purchase. Please note that there is a 5% restocking fee and you will be responsible for all associated shipping costs if you are returning for a refund back to your original payment method.  

To return your items for store credit, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase. Please note that there is a 5% restocking fee for all returns for store credit. You will not be charged for associated shipping costs if you are returning for store credit.  

To start a return, you can fill out the form on our website here and our customer service team will be in touch with how to proceed.  For our full return policy, please visit Our Policies page. 

Live Grund orders are processed within 7-12 business days for standard delivery and 2-3 business days for expedited delivery. Orders ship from South Carolina, so please account for transit time to your address.  

If you would like to avoid shipping costs, we offer free shipping on orders of $250 or more. Shipping rates are determined by our delivery carriers and generally range from $8.00-$12 for a small order, $15-$20 for a medium order and $25-$35 for a large order. Shipping charges are determined after discounts and before taxes. Grund uses both USPS and FedEx as methods of delivery.  

Customers are notified by email when their shipment is sent, delivered and initially ordered. When a product is ordered, the initial email contains an item number. If you have any questions about your shipment and would like to contact customer service, please have that order number available so the customer service team can better assist you. 

If you would like to contact customer service about an order, send an email to If you choose to email customer service, please include your order number within your message so our team can better assist you. 

For more information, please visit our FAQ page here.

Customer Reviews

Based on 22 reviews
Long-time customer
Colors fade with every wash

The colors of these rugs fade with each wash. I have made sure to use cold water and tablets that neutralize the chlorine in the water, but that does not work. I only buy them because they're so soft.

Linda Longley
Taupe Color

I really like the quality of the 5 rugs I purchased, but when I received the rugs the taupe color I expected turned out to be more of a chocolate brown. As I wash the rugs each week, they are getting lighter, but am still very disappointed, and will replace them when I can afford it.

Look good, feel good, and do not slip

I bought the Asheville non-slip rugs in driftwood two months ago, and LOVE them. I've looked long and hard for cotton bath mats that feel good, look good, and are non-slip. The non-slip feature is often only available on 100% polyester rugs, which feel awful on the feet in my opinion. I did find a cotton set at L.L. Bean, but did not like the styling. My husband and I are thrilled with our Grund mats. They are beautifully plush and soft on bare feet, and absolutely do not move. I've washed them once, and they washed up beautifully. I kind of wish the 24X60 rug was wider and a little shorter, and wouldn't mind a few more color options, but these are the best bath rugs we've had in years, hands down!

Sarah Reed
Work refund my money

Nice rugs, color was not what I expected so I returned my rugs and now they won’t refund my my money or respond to any of my emails or calls. That part is not so nice

Incredible Quality, thank you Grund.

I bought three of these, one denim blue rug and two slate gray rugs. They are fantastic! They are soft and thick and do not slide. We have washed the blue one several times since it is in the main bathroom and it still looks new. I wanted something of quality, not made in china or with "Egyptian cotton" and I am so far very impressed. We are getting our master bath renovated and when it is done I am going to purchase a rug for in there, as well as a set of towels. Hopefully the towels are as nice as the rugs and for those who may be wondering like I was, the blue is a true light blue, not that seafoam blue/green that is pretty popular right now.

The GRUND Promise

Certified Organic

Superior Quality



Our Ethos

Sustainability starts with durability - it’s a pledge we take seriously. In everything we touch, from the cotton farms to the sewing machines, quality is our priority. As a family operation with 30+ years of sustainable business it is our promise to leave a healthy environment for our descendants.

We believe that what’s good for the planet is good for our customers. That’s why you won’t find pesticides in our cotton and all our products are built to get better with time.


We let our reviews speak for themselves.

4.98 average
213 reviews

I've been buying Grund high quality...


I've been buying Grund high quality bath rugs for years because they are so lush and attractive while still being easily washable and long lasting. Highly recommend!

These bath mat products are workhorses

Far West Texas Guesthouse Owner

These bath mat products are workhorses! We have had them in 2 very busy guesthouses for a few years now; they are machine washed over 40 times a year & they still look & feel great. So, finally, I just bought them for my personal home. Why did I wait so long!?

Excellent service and product!

"Alaska Girl"

I was worried that the new rug would not match the other rugs in the bathroom but it is a perfect match. My order was processed quickly and sent out in a timely manner. Thank you!

Thank you for a beautiful bathroom rug

Jean H.

Thank you for a beautiful bathroom rug; so thick and soft. We love it! We were also impressed at how quickly we received it.