Customer Reviews

Based on 24 reviews
Marianne Zarzana
Super-Soft & Safe

This super-soft organic cotton non-slip bath rug is just what I needed. I got the smaller white rug, and it's perfect for my bathroom. Looks great, and I know it will be safe. Thank you!

Jennie Gibson
Quality that lasts

I am writing a new review to say that we purchased several rugs probably 8 years ago for our bathrooms..4 long white ones, 2 brown ones and a double sided white mat. They are holding up very well. We just have 2 adults in the house most of the time so maybe don't wash them quite as often as some families would. I usually dry them outside on my porch. The rubber has started to wear some after all this time but they are still stable
They are still fluffy and nice and the white still comes white. I get lots of compliments on them. I will definitely buy more when they are needed.

Long-time customer
Colors fade with every wash

The colors of these rugs fade with each wash. I have made sure to use cold water and tablets that neutralize the chlorine in the water, but that does not work. I only buy them because they're so soft.

Linda Longley
Taupe Color

I really like the quality of the 5 rugs I purchased, but when I received the rugs the taupe color I expected turned out to be more of a chocolate brown. As I wash the rugs each week, they are getting lighter, but am still very disappointed, and will replace them when I can afford it.

Look good, feel good, and do not slip

I bought the Asheville non-slip rugs in driftwood two months ago, and LOVE them. I've looked long and hard for cotton bath mats that feel good, look good, and are non-slip. The non-slip feature is often only available on 100% polyester rugs, which feel awful on the feet in my opinion. I did find a cotton set at L.L. Bean, but did not like the styling. My husband and I are thrilled with our Grund mats. They are beautifully plush and soft on bare feet, and absolutely do not move. I've washed them once, and they washed up beautifully. I kind of wish the 24X60 rug was wider and a little shorter, and wouldn't mind a few more color options, but these are the best bath rugs we've had in years, hands down!

The GRUND Promise


Certified Organic


Superior Quality






Our Story, Our Promise

Sustainability starts with durability - it’s a pledge we take seriously. In everything we touch, from the cotton farms to the sewing machines, quality is our priority. As a family operation with 30+ years of sustainable business it is our promise to leave a healthy environment for our descendants.

We believe that what’s good for the planet is good for our customers. That’s why you won’t find pesticides in our cotton and all our products are built to get better with time.