From Czech to Charlotte: The Story of Live Grund

From Czech to Charlotte: The Story of Live Grund

Live Grund: Bringing a New Meaning to Luxury and Sustainability in Home Textiles

The origin of Live Grund starts as a dream between a couple in the Czech Republic and a need to make a better life for themselves and their family following the fall of communism. Their success throughout Europe influenced their son to bring their business to the textile industry in America in 2014. The foundation of Grund America, now known as Live Grund, is based on ethically sourced, 100% organic cotton products that consumers can feel good about supporting and using in their homes. Organic cotton bath rugs, bed sheets, bath towels, bath robes and throw blankets are what they currently sell, but there’s so much more they’re going to offer in the near future. Live Grund is focused on creating quality and clean products using only sustainable processes from soil to sale for you and your family to love and use every single day. 

Now, in 2024, Live Grund is based in the Carolinas and is run by Isabella Vasicko, a 22-year-old Charlotte local, whose Czech heritage fuels her passion for bringing these beautiful, sustainable, and organic products to your home. A Czech-American with deep ties to the origin story of Live Grund, Isabella finds immense fulfillment in running a company that encapsulates her heritage and values. When asked about her experience running Live Grund thus far, Isabella said, “It’s been very exciting stepping into an industry of unknowns- some of which is still very new to me. It’s definitely been a journey for my family and I to carry on the legacy of the Grund family’s work in the United States. We have grown so much in a short period of time and this only drives my passion to take the values and potential of this company and run with it! I know we’ve really only reached the tip of the iceberg of potential here. I’m itching to see what the future holds for us and our products, and I’m grateful to be the one to take it there!” 

The decision to introduce Live Grund to the American market was fueled by a desire to bring ethical and sustainable textiles to a country where consumerism often overshadows environmental responsibility. The family’s mission transcends profit margins, focusing on creating a positive impact on the lives of customers while leaving the Earth in a better state than they found it.

Live Grund's commitment to sustainability is reflected in its use of 100% sustainably-grown organic cotton. Unlike conventional non-organic cotton products, Live Grund's products are crafted with roughly 91% less water, minimizing their ecological footprint. Crafted with precision and care, these luxurious home products boast the benefits of sustainably-grown organic cotton. The production process also ensures the elimination of hidden toxins or pesticides, providing consumers with the peace of mind that what they bring into their homes is not only luxurious but also clean and safe for them to use. By adopting this eco-conscious approach, Live Grund not only contributes to the well-being of its customers but also plays a crucial role in preserving the planet for future generations. 

As the journey of Live Grund continues to grow its presence in the American market, Isabella Vasicko remains excited yet determined about the company's journey. The success achieved thus far is a testament to the American consumer's increasing awareness and demand for ethical and sustainable products. Isabella envisions Live Grund becoming a household name in the Carolinas and beyond, associated not just with luxurious home textiles but with a commitment to a better, greener future. 

Live Grund stands as a beacon of ethical and sustainable living, a company that has successfully transplanted its European roots into American soil. Isabella Vasicko's passion for their story, combined with a dedication to upholding responsible business practices, positions Live Grund as a pioneer in the organic textiles industry. As consumers increasingly seek products that align with their values, Isabella and Live Grund's journey unfolds as a promising chapter in the evolution of conscious and sustainable living in the United States. 

(Check out our article in South Charlotte Living HERE!)

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  • Matthew Lobman on

    My family has purchased many products from Live Grund and will continue to do so as the quality and service is outstanding. I’ve communicated with Isabella numerous times and found she’s delightful, intelligent, and cares for her customers.

  • Dennis on

    Impressive article written to educate the consumer of alternative products available to not only help our planet but also for a better personal experience.
    Well done GRUND ! girl .

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