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Puro Organic Cotton Reversible Bath Rug Collection


The Puro is the world’s finest reversible 100% organic cotton rug. We’ve sold tens of thousands of the Puro Bath Rug, making this Grund’s best-selling rug to date. 

The Puro rug was designed with your comfortability in mind, so we created our plushest bath rug yet. The reversibility of the Puro will allow you to flip the rug over, extending the time needed in between washes.

Do you prefer a non-skid bathroom rug?


  • Ultra Thick & Most Plush Bath Rug Option
  • Reversible, Allows You To Get Twice The Use
  • 100% Organic Cotton
  • Intelligent Design
  • Grund's Best Selling Rug
Puro White
Puro Panna Cotta
Puro Driftwood
Puro Sea Blue
Puro Graphite
Puro Slate Gray

Ultra-Thick & Plush for Luxurious Comfort

Reversible so you get double usage

100% Organic Cotton So You Can Make a Difference

Grund's Plushest Bath Rug for Your Beautiful Bathroom

Frequently Asked Questions

A Detailed Look at the Puro Collection

PileUltra-Soft High Pile Plush
17 x 24" (rectangle & oval) • 21 x 34" (rectangle & oval) • 24 x 40" • 24 x 60"
ColorsWhite • Panna Cotta • Driftwood • Sea Blue • Sage • Taupe • Slate Gray
Material100% Organic Cotton
Key FeatureReversible

Double the Plush, Double the Fun

We've Been Producing Luxury Bathroom Rugs Since 1990

It's time you treated yourself to a little bathroom luxury. The Puro bath rug was designed to be super absorbent and super soft so you can be proud of having a touch of design in your space. With over 30 years of textile experience, we are confident this will be the most comfortable bath rug you've ever owned. It's not just your towels that should be plush and comfortable, get a Puro bath rug today.

Customer Reviews

Based on 12 reviews Write a review

Our Ethos 

Sustainability starts with durability - it’s a pledge we take seriously. In everything we touch, from the cotton farms to the sewing machines, quality is our priority. As a family operation with 30+ years of sustainable business it is our promise to leave a healthy environment for our descendants.

We believe that what’s good for the planet is good for our customers. That’s why you won’t find pesticides in our cotton and all our products are built to get better with time. In fact, we back everything we make with a 5 year warranty as our pledge to manufacturing for the long-term.

My hope is that you can feel the organic difference. If anything isn’t right, we want to know so we can make it right.

- Eric Fransen, CEO

We do business differently